Bloomberg is out with a Monday report chronicling the sad state of affairs the US military has found itself in – notably trying to lure eligible recruits from Generation Z with a cartoon series dubbed “The Calling,” which will run on YouTube during May and June.
As Bloomberg notes, “The Army—the U.S. military’s largest service—faces a complex set of problems: the eligible recruiting pool into all military services is small; and the newest generation of prospects, Gen Z, has had almost no contact or knowledge of the military, which has largely fought wars abroad since 2001. The Gen Z cohort grew up with technology, the internet, and social media.”
According to the report, almost 71% of those aged 17 to 24 – roughly 24 million out of 34 million people – are ineligible to join the military because of “obesity, lack of high school diploma, or a criminal record,“ according to Pentagon data.
In order to lure the eligible Gen-Z’ers, the Army will be spending $425 million on marketing, with the goal of recruiting 60,000 to 70,000 active-duty soldiers, along with 40,000-45,000 National Guardsmen, and 13,000 to 17,000 members of the reserve. To do this, prospective recruits will be served content on YouTube via 15-second trailer. If a person watches at least 10 seconds of the ad, they will see a two-to-three minute episode of the recruiting cartoon, followed by an invitation to hop over to the Army’s website.
America’s foreign adversaries must be laughing their asses off.